grandviewresearch: webtoon demographics

https://www.grandviewresearch.com/industry-analysis/webtoons-market-report

"Based on demographics, the 25 to 35 years segment led the market with the largest revenue share of 43.7% in 2023. The age group characterized by its tech-savvy and digitally immersed nature, has embraced comics as a preferred form of entertainment. The convenience of accessing engaging and visually appealing content on mobile devices has contributed to the surge in popularity. Platform’s interactive and dynamic storytelling format resonates well with the preferences of this demographic, fostering a sense of connection and community. As a result, creators are increasingly tailoring content to cater to the diverse innovation of 25-to-35-year age bracket, driving innovation and expansion within the market. The growth is not only a testament to the platform’s ability to capture the attention of a digitally native audience but also underscores the evolving landscape of entertainment consumption in the modern age."