note: Normalization of narcissistic behaviors - Some commentators contend that the American populace has become increasingly narcissistic since the end of World War II. According to sociologist Charles Derber, people pursue and compete for attention on an unprecedented scale. References to narcissism and self-esteem in American popular print media have experienced vast inflation since the late 1980s. Also supporting the contention that American culture has become more narcissistic is an analysis of US popular song lyrics between 1987 and 2007.
Similar patterns of change in cultural production are observable in other Western states. For example, a linguistic analysis of the largest circulation Norwegian newspaper found that the use of self-focused and individualistic terms increased in frequency by 69 per cent between 1984 and 2005 while collectivist terms declined by 32 per cent.
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