Languages need to provide three things to thrive:
- Status. Speakers need to feel that the language is a useful skill to have and that the ability to speak it will help them succeed in life.
- Entertainment. Speakers need to feel that the language will give them access to a culture that is unique, interesting and that will entertain them.
- A sense of belonging. Speakers need to feel that the language with help them bond with their local and national community.
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